广告指标和优化
Ads Metrics & Optimization

在运行付费广告之后，广告指标和优化对您的下一个营销策略起着重要作用。 广告优化是指创建与看到您的广告的用户相关的广告，然后根据通过 A/B 测试和用户测试收集的数据完善这些广告的过程。

广告指标用于衡量您的广告活动的进度，并让您清楚地了解您在哪里取得了成功以及需要改变什么。 因此，您可以利用您的活动 R.O.I 并节省大量时间和金钱。

After running the paid advertising, ads metrics and optimization are playing the importance roles for your next marketing strategy. Ad optimization refers to the process of creating ads that are relevant to users who see your ads and then perfecting these ads informed by data collected through A/B tests and user testing.

Ads metrics is to measure the progress of your ad campaigns and give you a crystal clear picture of where you are succeeding and what needs to change. So, you can leverage you campaign R.O.I and save a great deal of time and money.