客户头像与分析
Customer Avatar & Analysis

建立客户头像（并充分利用它）可以帮助进行大量销售。 它可以作为一个指南，避免浪费资源瞄准错误的人、出现在错误的地方以及应用错误的信息。 为了有效地营销产品或服务，需要深入了解理想的客户。 这样，您可以更轻松地找到它们。 此外，您可以定制消息传递，使其与那些将从您的产品中获得最大利益的人产生共鸣。 所有的研究和数据都将成为您作业中整体营销策略的一部分。

Building out the customer avatar (and putting it to good use) can help to make a lots of sell. It serves as a guide that keeps from wasting resources targeting the wrong people, being in the wrong place, and applying the wrong messaging. To market the products or services effectively, its need to gain insight into the ideal customer. That way, you can find them more easily. Plus, you can tailor the messaging so it resonates with those who will get the greatest benefit from your product. All the research and data will be part of you overall marketing strategy in the assignment.